In 2010, a little pug named Jerry came into my life and changed everything.

He had been abandoned and was in terrible shape. His skin was constantly flaring up, he had persistent digestive issues, and no matter what I tried—special diets, medications, over-the-counter treatments—nothing seemed to help. I was frustrated, but I wasn’t going to give up on him. That search for answers led me to Dr. Kunal Dev Sharma—yes, the same vet I had worked with during the early days of Pet Club India.

From our very first consult, I knew he was different. The level of care, depth of analysis, and commitment to doing what was right—not just what was easy—was unmatched. We started meeting weekly to track Jerry’s progress. Slowly, under Dr. Sharma’s guidance, Jerry began to heal. The experience taught me that real pet care requires consistency, precision, and deep product knowledge—none of which were easily accessible to the average Indian pet parent at the time.

Meanwhile, India’s e-commerce wave was starting to pick up steam. Amazon hadn’t fully entered the market yet, but Snapdeal and Flipkart were gaining ground. I saw an opportunity to bring everything I had learned—from breed consulting to health-focused products—into a more scalable format.

That’s when Pet Club India evolved into something bigger. By the end of 2011, I officially launched Goofy Tails.

We didn’t just want to be another online store—we wanted to become a brand that genuinely stood for better pet parenting. We started small: two brick-and-mortar stores in East Delhi, each with attached grooming centres. These weren’t just shops—they were experience zones, where people could get hands-on advice, grooming support, and guidance tailored to their pets' specific needs.

We also became early adopters of online retail, listing pet supplies on Snapdeal and Jungle (Amazon India)—long before most people were buying anything pet-related online. Every product we sold had a purpose. If we didn’t give it to Jerry, we wouldn’t list it.

But just as things were gaining traction, life threw another curveball.

In 2014, my health collapsed again. This time, the situation was critical. I was virtually confined to my bed, physically incapable of managing operations. The stores, the grooming centres, the logistics—it was too much. After agonising over the decision, I shut them down. It felt like everything I had worked so hard to build was slipping away.

But I wasn’t ready to quit.

I moved the entire business into the basement of my house. It wasn’t glamorous—just shelves, stock, and pure hustle. There were days we barely scraped by. Some days we had zero orders. I was on the verge of shutting down completely. But something inside wouldn’t let me.

I doubled down on service, on speed, on honesty. I answered every query, packed every order, and hand-delivered some of them when needed. And then, it clicked.

In just two months, we went from 3 orders a day to over 150. Word spread—Goofy Tails was back.

But it wasn’t just back—it was reborn. Stronger. Smarter. Sharper in its mission.

Goofy Tails was never about just selling products. It was about solving problems that I had experienced firsthand. It was about making sure no other pet parent felt as helpless, misinformed, or unsupported as I once had. And it was about creating a brand that pet parents could trust blindly, because it was built by someone who had walked that road many times, and painfully.

What started in a hospital bed and a basement grew into a movement.
From Pet Club India to Goofy Tails, the mission stayed the same:
Do better. Care deeper. Never compromise.

And that’s still what drives us today.

-By Karan Gupta