Every great journey begins with a spark—the moment when conviction meets opportunity. At Goofy Tails, our mission has always been clear: to improve lifespan and life quality, offering pets a healthy and holistic nutrition alternative rooted in science and love. When Wipro Consumer Care – Ventures chose to back us, it wasn’t just a funding announcement—it was the validation of our vision.

A Milestone That Means More

On June 6, 2025, Wipro Consumer Care – Ventures announced it had signed a definitive agreement to invest in Delhi‑based Goofy Tails, marking its first foray into pet care, its third investment in 2025, and the 15th overall from its venture arm. Importantly, this marked the full deployment of their Fund I and kicked off the recently launched Fund II, with a corpus of Rs 250 crore.

In their words:

“This is Wipro Consumer Care – Ventures' first investment in the pet care segment, the third investment this calendar year. With this investment, Wipro has fully deployed its Fund I and will now kick off its recently launched Fund II, which has a corpus of Rs 250 crore.”

Why This Matters for Goofy Tails

1. Validation of Our Mission

Building nutritionally rich, scientifically formulated pet food wasn’t easy. From conception through formulation, testing, and packaging, we stayed committed. This investment validates that commitment.

“This investment will not only help us scale and reach more pet parents across India but also accelerate R&D and new product innovation, further strengthening our mission. We look forward to leveraging Wipro's strategic insights and operational strengths as we grow our offerings and distributions,” said Karan Gupta, cofounder of Goofy Tails.

2. Strategic Credibility

Adding Wipro Consumer Care – Ventures to our cap table sends a strong signal. It empowers relationships, whether that’s with retail partners, vets, or supply‑chain stakeholders who value strategic validation.

“We are glad to partner with Goofy Tails, which is passionately addressing key gaps in India's pet food market. With pets increasingly becoming family, there is a high-growing demand for high-quality, nutritious and innovative pet food products,” said Sumit Keshan, Managing Partner, Wipro Consumer Care Ventures.

3. Accelerated Growth

Backed by Wipro’s new fund, we’re poised to scale faster, enhance our R&D capabilities, expand our product range, and reach more pet parents. Lifespan isn’t just about years, it’s about the quality of each one. While our food not only helps increase the lifespan of pets, it also helps improve the quality of life.

Our Healthy & Holistic Approach

Holistic pet care is about nurturing the whole being—body, mind, and spirit. Our approach is threefold:

1. Physical Well‑Being

Beyond macros and micros, we include functional ingredients—probiotics for gut health, omega-rich oils for coat shine, glucosamine for joint support, and antioxidants for cellular health. These targeted nutrients help prevent common health issues, contributing not just to day-to-day vitality but to a longer, healthier life.

2. Mental & Emotional Balance

A well-fed pet is a happier pet. Proper nutrition supports stable energy levels, reduced stress, and better overall behaviour.

3. Clean Nutrition, Made Easy

We make high-quality, preservative-free nutrition easy. Crafted with clean, natural ingredients—free from fillers, artificial sweeteners, colours, or preservatives—our meals are designed to support vibrant health while improving the quality of life and increasing the lifespan of your pet.

So, What’s the Real Announcement?

It reflects our commitment to our vision of enhancing the longevity and quality of life for pets. It underscores faith in our mission to offer healthy and holistic nutrition. And most of all, it signifies that we’re not just a startup; we’re a movement.

To every pet‑parent who’s trusted us with your fur‑family’s nutrition—we see you, we’re with you, and now we’re stronger together.

Here’s to more tails wagging, healthier journeys ahead, and a future where every pet thrives.

– The Goofy Tails Team

Read more at:-

1. https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/consumer-electronics/wipro-consumer-care-ventures-leads-1-million-funding-in-pet-food-startup-goofy-tails/121687481
2. https://www.vccircle.com/goofytails-kosmc-ai-secure-early-stage-funding
3. https://www.entrepreneur.com/en-in/news-and-trends/wipro-consumer-care-ventures-makes-first-foray-into-pet/492876
4. https://www.news18.com/agency-feeds/wipro-consumer-care-ventures-invests-in-d2c-pet-food-brand-goofy-tails-9372530.html
5. https://www.outlookbusiness.com/corporate/wipro-consumer-care-ventures-invests-in-d2c-pet-food-brand-goofy-tails
6. https://money.rediff.com/news/market/wipro-invests-in-goofy-tails-pet-food/28160720250606